CT with LineUp Deliver for the GSMA at Mobile World Congress 2017


CT provided full suite of services to the Mobile World Congress Conference and Ministerial Programme

Held at the Fira Gran Via in Barcelona, the GSMA’s Mobile World Congress draws together leaders from the world’s largest and most influential companies in the mobile ecosystem, as well as government delegations from across the globe. Creative Technology (CT), contracted by the Fira and working with creative communications and brand experience agency Line Up for the GSMA, provided their full suite of services to support the Mobile World Congress Conference and Ministerial Programme.

Project-managed by CT’s Mick Jones and Nick Whitehead, these programmes utilised video, projection, cameras, audio, digital signage using CT’s Mercury system, PowerPoint management software using CT’s Apollo system, full networking, IT infrastructure and streaming services.

Almost 100 crew members from every CT service and department were on site for this project, for the build, show and de-rig. Line Up’s team, headed up by Technical Director Mark Bell and Managing Director Rob Leach, managed all the production and creative elements for the project.

CT also provided full live stream and broadcasting feeds to Mobile World Live (MWL) TV, with CT’s Chris Ellis and Nick Askew managing this aspect of the project.

CT’s Head of Corporate Events, Matthew Eve commented: “Mobile World Congress really runs in my blood after so many years of involvement in various projects for exhibitors. After successfully supporting the Mobile World Congress Conference and Ministerial Programme, I couldn’t be more proud of what CT’s team have achieved in delivering a full suite of CT’s event technologies and services.”